Rihanna is the spokesmodel for 100% coconut water. She drew inspiration of being in this ad campaign from growing up in Barbados. Her long long red hair reminds me of Ariel from the Disney film "The Little Mermaid" I tell you what they couldn't have picked a more perfect spokesmodel because I want to try the coconut water right now...LOL I hope they start selling this in states. When and if they do I will be the first in line to purchase the water. Sounds deliciously refreshing! I like their slogan "Hydrate naturally from a tree not a lab"
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